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Pogo
AI consumer research with 3M+ purchase-verified shoppers
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24.4MB · 11,676px tall · uses Gt Standard L Standard, webflow-icons
Industry
Data, Sales Marketing
Style
Minimal, Gradient, Bento
Stage
Seed
Built with
Webflow
About the site
Pogo lets brands run AI interviews and surveys with more than three million shoppers whose purchases are verified through the Pogo app, instead of relying on self-reported panels. The landing page is bright and friendly: a centred headline with inline avatar bubbles sits above a lilac collage of real shopper photos and chat and survey UI, with rounded lilac cards carrying the system down to an oversized wordmark. A good reference for research products that want to feel human and approachable.
How this page sells
For consumer insights teams who distrust survey panels: every section comes back to one word, verified.
Primary navigation
- Solutions
- Products
- Our Data
- Resources
- For Consumers
- Careers
- Sign in
- Book a Demo
ClickTap a section to see it on the page
'Announcing $32M in funding' above 'The only way to talk to verified shoppers' with two shopper avatars inline, then a lilac collage: a 'Walk me through…' prompt, video interviews and a 'Receipt Detected' card for David Protein Bars.
Why it converts: 'Only way' claims the category, and a receipt sitting next to a live interview shows the unique idea, research tied to real purchases, in one frame.
Bojangles, Crossmark, Pet Supplies Plus, Bain & Company and Hershey's in a row of tiles.
Why it converts: Consumer brands plus Bain as a user tells both brand teams and consultants that the data meets professional research standards.
Stat tiles around a phone mockup: 3M+ users in the US, #1 loyalty app in the U.S. (Newsweek, 2024 and 2025), $470B+ transaction volume tracked, 1 in 150 U.S. shopping trips captured.
Why it converts: The panel comes from a consumer app people use for rewards, which explains how Pogo verifies purchases at a scale survey companies can't match.
Three product cards: find any verified audience ('4,872 people found' who bought David's protein bars at Target), build and launch in minutes, then highlight reels and a summary 'within hours'.
Why it converts: Traditional research takes weeks and a recruiting agency. Hours, with the audience count already shown, reframes research as something a team can do before Friday's meeting.
A dark band with a video from ofi ('the Fortune 500 ingredient manufacturer behind many of the products you buy'), plus quotes from Bojangles, theTradeDesk and Pet Supplies Plus insights leaders.
Why it converts: A Fortune 500 supplier on camera gives an enterprise buyer permission to take a seed-stage vendor seriously.
Nine data-source tiles (card transactions, physical and e-receipts, financial accounts, location visits, demographics, app usage, pharma and health, ChatGPT conversations), each 'consented, verified, and linked to a real person'.
Why it converts: Listing each verified source answers the researcher's core question, 'how do you know they bought it?', and 'consented' pre-empts privacy concerns.
A card wall, each with a mini UI: innovation and new product testing, brand and competitive intelligence, creative testing, churn and win-back ('Why did you choose to do that instead?'), path-to-purchase, segmentation.
Why it converts: Each card is a research brief the buyer already has, so they can picture running their next study on Pogo instead of their current vendor.
A dark timeline of one shopper's day: a Walmart location visit, a ChatGPT chat, a receipt, an app open and a card purchase, with a prompt 'Notice the Prebiotic Pepsi display?' at the store step.
Why it converts: Asking a shopper about a display minutes after they walked past it is research that recalled-memory surveys can't do, which makes the pitch concrete.
A carousel of lilac cards with rendered objects: CPG (a shopping cart), Restaurants & QSR (a chef's hat), Retail & E-Commerce (a T-shirt), each with its own data angle.
Why it converts: Industry cards let a restaurant chain and a CPG brand each see their data, widening the market without diluting the message.
'Learn what real people actually think and do' with inline avatars, a Book a Demo button and a Churn study screen, above a footer with SOC 2 Type II and '#1 Loyalty App' badges.
Why it converts: The close restates the promise in plain words and repeats the only ask, while the SOC 2 badge reassures legal teams handling consumer data.
