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Butter
A video editor and design platform for creative teams, built on remixable blocks
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10.0MB · 14,876px tall · uses Times, DieGrotesk, ABCDiatype
Industry
Sales Marketing, Productivity
Style
3D, Scroll Animation, Minimal
Stage
Series A
Built with
Next.js
About the site
Butter is a browser-based video editor and design platform for creative teams, built around 'blocks': reusable motion graphics, kinetic type, 3D and shader effects that teams adjust with dials, prompts or code. Its homepage opens on 'Engineered for Creativity' under a dangling 3D keychain of chrome and neon charms, then lists brands including Netflix, Canva, Sony Music and AG1. Below, a timeline of effect clips, a library of text blocks (Inflate, Glow, Focus, Halftone) and a brand kit panel show how a team saves its own toolkit. Feature cards cover import, editing, effects and export at up to 60fps, and a carousel of templates inspired by apparel, beauty and food brands leads into a section on resizing and versioning creative at scale. The page ends on an oversized chromatic Butter wordmark. A useful reference for selling a creative tool to teams through the tool's own output, with motion and 3D carrying most of the argument.
How this page sells
For brand and agency creative teams: sell a video editor as a programmable toolkit whose blocks, brand kits and templates scale every campaign.
Primary navigation
- Product
- Blocks
- Templates
- Pricing
- Blog
- Login
- Try for free
'Engineered for Creativity' in huge grotesk type under a dangling 3D keychain of chrome, magenta and neon-green charms, with 'Butter, the first video editor you can build on.' and a Get Started button.
Why it converts: The rendered keychain proves the craft the tool promises before any copy does, and 'build on' sets Butter apart from editors that only cut footage.
'Teams from top brands and agencies build with Butter' above Netflix, Canva, Sony Music, AG1, Pinterest and Urban Outfitters.
Why it converts: Consumer brands with high creative standards tell a design lead the output is good enough for campaigns, not just social clips.
'Butter is the first video editor where creatives can build and remix custom design tools right on timeline.' sits above an editor timeline of effect clips: a 3D Nike swoosh, kinetic type and a halftone horse.
Why it converts: Putting design tools inside the timeline is the claim competitors can't make, and the clips show what that produces in one glance.
'There's a block for that' opens a Library of text blocks named Inflate, Glow, Focus and Halftone, then 'Infinitely customizable.' shows blocks tuned with dials, sliders, prompts and code.
Why it converts: Named, visible effects make the abstract idea of a block concrete, and the range of controls reassures both designers and developers they can make it their own.
'Customize and save your favorite blocks so your team never starts from scratch again.' over a dark Brand Kit panel of seed blocks and templates.
Why it converts: Turning one person's work into a shared kit is the reason a team, not a freelancer, pays for seats and brand kits.
'Your new all-in-one video editor.' lists Import, Edit, Enhance and Ship, from voiceovers and stock libraries to real-time collaboration and export at up to 60fps in GIF and ProRes.
Why it converts: Covering everyday editing answers the worry that a block-based tool still needs a second editor to finish the job.
'Create in 3 ways' stacks Remix, Describe and Code beside an editor mockup, with Remix open: 'Start from templates and pre-built blocks designed for real campaigns.'
Why it converts: Each entry point matches a different member of a creative team, so marketers, designers and creative technologists all see their own way to start.
'Templates inspired by leading brands' heads a carousel of campaign templates such as Watermelon Rind, Soda's Back but Better and Running Kit, tagged Beauty, Food and Beverage and Apparel.
Why it converts: Showing finished, on-brand campaign work sets the quality bar and lets a team see its own category already covered.
'Accelerate your content production.' resizes a product shot across formats, then 'Get the look' features creators like Justified Studio and ilovecreatives above a giant chromatic Butter wordmark.
Why it converts: Versioning one asset into every size is the volume problem brand teams pay to solve, and the creator showcase ends the page on aspiration.
