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General Intelligence Company
An applied AI lab building Cofounder, which automates a business's operations through natural language
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17.7MB · 9,143px tall · uses af, ppmondwest
Industry
AI Agents, Productivity
Style
Illustrative, Editorial, Scroll Animation
Stage
Seed
Built with
Next.js
About the site
The General Intelligence Company of New York is an applied AI lab working towards businesses that run themselves; its product, Cofounder, automates work across a company's tools from natural-language instructions. The homepage is painted in pixel art: it opens on a night view of Central Park and the Manhattan skyline with a live NYC clock, a frosted card reading 'AI that runs businesses autonomously' and an elegant serif wordmark. A pixel-art flower introduces a vision of starting a real company being as easy as playing a video game, followed by an argument that specialized agents for coding, support, marketing and sales are isolated systems that need a coordinator. Cofounder is then introduced over a sunflower field and blue sky with a typing prompt and an email notification, before a row of illustrated writing cards (including the $8.7M seed announcement), a hiring note and a footer scene of the park by day. A useful reference for giving an AI lab warmth and a sense of place through a single illustration style rather than product screenshots.
How this page sells
For founders and operators: make autonomous companies feel hopeful rather than threatening, with pixel-art New York and a coordinator story.
Primary navigation
- About
- Writing
- Careers
- Get Cofounder
A pixel-art Central Park at night under lit Manhattan towers, with a live '3:24 AM NYC' clock, a serif wordmark and a frosted card reading 'AI that runs businesses autonomously.'
Why it converts: A painted, local scene makes an abstract AI lab feel crafted and grounded in a real place, which earns attention before any product claim.
A pixel-art yellow flower sits beside 'Where starting up a real world company is as easy as playing a video game,' after lines about waking up with an idea and creating the company in real time.
Why it converts: Framing the mission around founders' ambitions rather than replacing staff makes automation feel empowering to the people who would buy it.
'Existing specialized agents have shown success in multiple fields' (coding, customer support, marketing, sales) 'but these are all isolated systems. They need a coordinator.' beside a Fig. 1 diagram.
Why it converts: Granting that point agents work, then naming the gap between them, positions Cofounder as the layer above tools buyers already use.
'Cofounder lets you automate your business with natural language' over pixel-art sunflowers and sky, with a prompt typing 'automating bug reports', an email notification and 'Everyone needs a Cofounder, not everyone has one.'
Why it converts: The typing prompt shows the interaction model in one line, and the cofounder framing sells a partner rather than a tool.
'Our vision for the future of the world' shows three illustrated article cards: 'An Update on Cofounder 1', 'Agent-Native Engineering' and 'Announcing Cofounder 1.5 and our $8.7 Million Seed Round'.
Why it converts: Product releases and a funding announcement show a company that ships and is backed, which matters for a buyer handing it their operations.
'We're building tools for businesses that run themselves' invites people to come work with them, above a footer revealing a pixel-art park scene by day and a 'Design by Altalogy' credit.
Why it converts: Ending on hiring and a daytime version of the opening scene closes the story warmly, while Get Cofounder stays in the floating nav.
