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Clay
GTM infrastructure to get any data, run agentic workflows, and launch revenue plays
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33.0MB · 10,283px tall · uses Roobertvf, Phosphor, Times
Industry
Sales Marketing, Data, AI Agents
Style
3D, Illustrative
Stage
Series C+
Built with
Webflow
About the site
Clay is the platform go-to-market engineers use to build revenue systems, with data providers, AI research agents, and workflow orchestration. The homepage is joyful and instantly recognisable: a rolling green landscape hosts a playful 3D machine of chunky, clay-like objects (a funnel, a seesaw, a magnifying glass, a mailbox) that turns the GTM process into a toy. A great reference for B2B products that want a playful, ownable 3D world.
How this page sells
For GTM engineers: a toy-like 3D world makes a complex platform approachable, then three named results per block earn trust.
Primary navigation
- Product
- Solutions
- Resources
- Company
- Pricing
- Log in
- Get a demo
- Start free trial
ClickTap a section to see it on the page
A clay-textured machine (funnel, seesaw, magnifying glass, mailbox) on rolling green hills above 'Build systems to grow revenue', with Start free trial, Get a demo and a copyable 'Paste in your coding agent' snippet.
Why it converts: Turning GTM plumbing into a toy makes a complex tool feel approachable and memorable, and the coding-agent snippet lets technical buyers start without a sales call.
'Trusted by more than 500,000 leading GTM teams' over a bento mixing logos (OpenAI, Anthropic, Cursor, HubSpot, Canva) with results like '+140% outbound pipeline' and '80%+ enrichment coverage'.
Why it converts: Mixing numbers into the logo wall turns 'who uses it' into 'what it did for them', and these are the AI-era companies the reader's own leadership admires.
A claim built around a job title, 'GTM engineers build on Clay', above tabs for seven plays (TAM Sourcing, Lead Scoring, Automated Outbound, CRM Enrichment…) and a product view with a 2,535,124-row audience.
Why it converts: Naming the role gives the reader an identity to buy into, and the play tabs let each one jump straight to the project already on their plate.
A prompt box pre-filled with 'Find companies with 3+ open roles that mention international expansion in the job descriptions', with chips for people, company and jobs data.
Why it converts: A specific, clever query shows the kind of buying signal Clay can surface, sparking ideas the reader didn't know were possible.
'One contract to buy data from 200+ data and AI vendors', backed by three named results: Anthropic 3x'd enrichment, Intercom +140% pipeline, Mistral mapped its TAM in 10 days instead of 2 months.
Why it converts: The one-contract line removes procurement pain, and three named results per block mean every claim arrives with its own proof attached.
'Create agents who mimic your best reps', with OpenAI automating pre-call prep, Canva saving 4 hours per rep per week and Vanta cutting follow-up from 3 days to under 1.
Why it converts: Hours saved per rep is ROI a sales leader can take straight to finance, and the brands attached make the numbers hard to doubt.
Three more colour-coded blocks in the same shape, a clay object, one promise and three results each (ElevenLabs +50% SQLs, Rippling 2x cold email performance, Pendo reps at 200% of quota).
Why it converts: One strict repeating pattern (promise, three named numbers, two buttons) makes a long page easy to skim, and every block ends on Start free trial.
'Hear from the teams that grow with Clay': oversized case-study cards (a 3D Hex logo, 'How Hex increased inbound win-rate 50% using Clay') alternating with filmed interviews.
Why it converts: After quick stats, full stories give the champion something detailed to forward to their boss when asking for budget.
'Learn more about GTM engineering': Sculpt conference tickets, Clay University, a 'How Clay Uses Clay' livestream, and community stories from Lagos and Pakistan.
Why it converts: Clay sells the GTM engineer's career, not just a tool, so buying it feels like joining a movement with its own conference and school.
'Turn your growth ideas into reality today' with 'Start for free today. No credit card required.' over the same green hills, now with a pit of coloured balls.
Why it converts: Returning to the hero's world bookends the page, and the no-card line lowers the stakes on the final click.
