Henry Labs
Fintech
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Sequence
AI billing and quote-to-cash for B2B companies with custom contracts
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2.7MB · 13,363px tall · uses twkLausanne, moderatSerif, Menlo
Industry
Fintech, AI Agents
Style
Minimal, Editorial, Gradient
Stage
Series A
Built with
Next.js
About the site
Sequence automates quoting, billing, receivables, and revenue recognition for software companies with non-standard deals, turning signed contracts into automated invoices. A warm serif headline, a restrained grotesk, and a pale blue gradient wash make a dense finance product read as calm, while floating document cards preview the contract-to-invoice flow and a dark photographic band breaks up the light, UI-led sections. A strong reference for back-office tools that want to feel trustworthy and editorial.
How this page sells
For finance leaders at B2B software companies: calm, precise steps from quote to revenue, then agents that do the manual work.
Primary navigation
- Product
- Customers
- Docs
- Pricing
- Resources
- Sign in
- Book demo
ClickTap a section to see it on the page
'CPQ, Billing & Revenue recognition for modern B2B' above 'AI Billing and Quote to Cash for custom contracts', a Book a demo button, and contract cards flowing through a 'Sequence Agent' into scheduled and sent invoices.
Why it converts: 'Custom contracts' names the exact pain generic billing tools can't handle, and the contract-to-invoice animation shows the transformation before any feature list.
A G2 five-star rating over two rows of fast-growing software companies: Legora, incident.io, Bridge (a Stripe company), Cognition, OpenRouter, Wispr Flow, MoonPay, Buildkite.
Why it converts: These are the high-growth companies with complex pricing the reader wants to be like, so their trust is directly relevant.
'Replace broken tools with Sequence, the only platform that helps you run Finance at the speed of sales' above a ten-module grid: billing, CPQ, pricing engine, revenue recognition, contract intake, agents, invoicing, usage metering.
Why it converts: 'At the speed of sales' reframes finance as a growth function, and the module grid shows every tool the buyer could retire.
A full-bleed dark video band: a close-up of a coin reading 'In God we trust', then a person talking, under 'AI agents for finance, built on trust' with Play video.
Why it converts: Finance teams fear AI touching money. Opening the AI story with trust, visually and in words, meets that fear before showing any agent.
'Forward contracts via Slack or email. AI instantly extracts pricing and deal terms.' over a Ramp contract with line items, dates and Sent invoices, linked to Salesforce, DocuSign, NetSuite and QuickBooks.
Why it converts: Forwarding a PDF and getting a billing schedule removes the most error-prone manual step, and the connected tools show it fits the existing finance stack.
'Pricing flexibility. From Seed to IPO.' (usage, outcomes, seats, credits), 'Receivables on auto-pilot' with an invoice list for Intercom, Webflow and Anthropic, and 'Quote any deal structure instantly' with a Notion-like editor.
Why it converts: 'Seed to IPO' promises the buyer won't outgrow it, and naming well-known customers on real invoices makes the receivables view feel proven.
'Complex revenue recognition, made simple': an ASC 606 schedule by customer and month, with an assistant answering 'What's the total recognized revenue for Q4 2024?' ($148,124, a 12% increase).
Why it converts: ASC 606 is the controller's month-end headache. Asking a plain question and getting the number back shows the hours saved.
'Hire agents to take on your manual finance work: describe the role in plain English, set its guardrails', with an AR agent that explains invoices but 'Cannot edit payment or banking details'.
Why it converts: Explicit guardrails, like never touching banking details, answer the controller's risk question and make hiring an agent feel safe.
'Fast growing companies run on Sequence' with photo cards for incident.io, Arch and Bridge and results like '50% reduction in code to calculate ARR', 'k increased in revenue capture' and '8 hours saved on billing runs'.
Why it converts: Revenue captured is money previously lost to billing errors, which is the strongest argument a finance lead can take to their CFO.
'Consumer grade experience, enterprise level security': command search, role-based access, SOC 2 and ISO 27001, custom templates, bulk actions and integrations with Xero, Slack, HubSpot, QuickBooks and Stripe.
Why it converts: Auditors and IT will ask for access controls and certifications, and showing them beside a polished UI reassures both the controller and the team.
'Your month-end shouldn't be a fire drill. Let us show you a better way.' with Book demo.
Why it converts: The close names the emotional pain of every finance team's worst week, turning the demo into relief rather than a sales pitch.
