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Henry Labs
Embedded checkout SDK for platforms building agentic commerce
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10.8MB · 12,822px tall · uses Geist, Sentient
Industry
Fintech, Ecommerce Retail, AI Agents
Style
Dark Mode, Editorial, Gradient
Stage
Seed
Built with
Webflow
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About the site
Henry Labs brings checkout inside platforms and AI shopping agents: one SDK turns any product URL into a native purchase flow, so the platform keeps the sale. The landing page treats payments like a film poster, with a surreal, painterly hero of a figure riding a shopping cart down a glowing orange and blue dune and a serif headline, 'Kill Redirects. Own Your Checkout.' A strong reference for commerce infrastructure brands that want art direction to do the persuading.
How this page sells
For AI shopping platforms losing sales to redirects: owning checkout, sold like a film poster and backed by conversion numbers.
Primary navigation
- Docs
- Features
- Use cases
- FAQ
- Demo
- Get started
'Kill Redirects. Own Your Checkout.' in a serif over a painted figure riding a shopping cart down a glowing dune, with 'Own the transaction, the data, and the commission with one SDK. Live in an hour.'
Why it converts: 'Kill redirects' names the enemy in two words, and 'live in an hour' removes the integration fear before the reader has scrolled.
An orange 'Trusted by' label along the base of the hero: Price.com, Visa, Nekuda, bt/ai, Cloudflare, HUMAN.
Why it converts: Visa and Cloudflare are payment and security heavyweights, and they lend a seed-stage payments company the trust it can't yet have earned alone.
The cart rider flies into a glass Henry logo with an 'Order confirmed' tag, then 'We're building the operating system for…' and 'Embedded checkout is just the beginning' type out on black.
Why it converts: Art direction this cinematic is rare in payments infrastructure. It makes a small company feel like the category's future, which matters when platforms choose a long-term partner.
Three numbered steps, Product Data from any URL (1B+ SKUs), Universal Cart (15%+ average order value lift) and Embedded Checkout (50%+ conversion boost), with a Nike URL turning into a cart.
Why it converts: Each step carries its own metric, so the mechanism and the payoff arrive together, which is what a founder needs to justify the integration.
'Trusted by platforms building agentic commerce': Aesthetic AI's founder says Henry 'unlocked two new revenue streams in affiliate commissions and transaction fees'.
Why it converts: New revenue streams, not just conversions, is the argument that gets an AI startup founder to prioritise payments work this quarter.
'Everything you need to build, monetize, and optimize': commission and transaction cards, then a first-party shopping intelligence dashboard.
Why it converts: Owning checkout also means owning purchase data. Showing the analytics turns a payments SDK into a growth tool with data the platform never had.
A 'We're here to help' FAQ, then 'Ready to own your checkout?' over a sunset ridge.
Why it converts: The close repeats the core promise as a question, so the final click is a yes to the idea the hero planted.
