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Reflag
TypeScript feature flags on autopilot, formerly Bucket
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2.4MB · 7,072px tall · uses Geist, Overused Grotesk, Geist Mono
Industry
Devtools
Style
Dark Mode, Minimal, Typographic
Stage
Seed
Built with
Webflow
-min.png)
About the site
Reflag, formerly Bucket, is a TypeScript-first feature flagging tool for SaaS teams, with self-cleaning flags that plug into Linear and Slack. The landing page puts the whole navigation in a fixed left sidebar as a plain text list, leaving the main column for a big white headline and a looping product video on near-black. A good reference for devtools that want a documentation-like, no-nonsense feel with strong typographic hierarchy.
How this page sells
For TypeScript engineers tired of heavy flag tools: it reads like documentation and wins trust with developer-to-developer quotes.
Primary navigation
- Feature flags
- Self-cleaning
- Agent ready
- Early-access
- Linear & Slack
- Built for SaaS
- Docs
- Integrations
- Changelog
- Pricing
- Sign in
- Sign up
ClickTap a section to see it on the page
A fixed text-only sidebar beside 'Feature flags on autopilot', 'TypeScript feature management that gets you back to building, faster', a five-item checklist (self-cleaning flags, agent ready…), Get started and a product video.
Why it converts: The docs-like layout signals 'made by developers, for developers', and 'on autopilot' promises the one thing flag users hate managing: cleanup.
GitBook, Pleo, Code Climate and ai.work in muted grey under the hero.
Why it converts: Developer-tool companies known for good engineering culture are the peers this buyer trusts on tooling taste.
Short clips with linked labels: type-safety with the CLI (autocomplete of flag names), toggling features with an in-app toolbar, and creating flags straight from a Linear issue.
Why it converts: Each clip shows a small daily moment done better, which is how developers judge tools: by how the next hundred uses will feel.
'Hand off busy work so you can stay in flow': the Reflag agent archiving stale flags, a coding agent creating flags via MCP, and a Linear agent granting access 'to 324 companies'.
Why it converts: Automating the cleanup and rollout chores with agents positions Reflag ahead of incumbents, and it's the reason a team would switch now.
'Enable a workflow to build with your users': stage rollouts to beta testers (20% of 24 companies), monitor exposure and adoption, and capture feedback in-app or discuss it in Slack and Linear.
Why it converts: Going beyond on/off switches to beta programs and feedback turns a developer utility into a product-team tool, widening who wants it.
A logo grid in three rows: frameworks (React, Vue, Next.js, Node), agents (Cursor, Claude, Copilot, Linear) and tools (GitHub, Slack, Vercel, Datadog), each row ending in a See all link.
Why it converts: Seeing their exact stack, coding agents included, tells a developer there's no glue code to write before trying it.
'We switched from LaunchDarkly to Reflag to get feature management that is opinionated and optimized for shipping.' from GitBook's CTO.
Why it converts: A named switch from the market leader directly answers 'why not LaunchDarkly?', the first question in any evaluation.
'Sign up or start from the CLI': npx @reflag/cli new, then a full React snippet using useFlag, plus 'compare Reflag with LaunchDarkly, PostHog, or homegrown solutions'.
Why it converts: A copy-pasteable snippet is the real call to action for developers, and comparison links catch readers mid-evaluation.
A wall of short engineer quotes in monospace: 'Auto cleaning up stale feature flags is really cool!', 'Made me feel like you guys get it, unlike everything else I've used.'
Why it converts: Many small, specific quotes from engineers and CTOs read as peer reviews rather than marketing, which is what convinces a sceptical developer.
