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Stripe
Financial infrastructure for payments, billing, and money movement, from a first transaction to a billionth
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3.4MB · 14,647px tall · uses sohne-var, SourceCodePro
Industry
Fintech, Devtools
Style
Gradient, Bento, Minimal
Stage
Series C+
Built with
Next.js
About the site
Stripe runs payments, billing, card issuing, and money movement for businesses from new startups to half the Fortune 100. The homepage opens on its signature gradient ribbon and a live 'Global GDP running on Stripe' ticker, then walks through six product cards drawn as working UI, a stats band ($1.9T processed in 2025, 99.999% uptime), and separate tracks for enterprises, startups, and SaaS platforms before a dark section for developers. A benchmark for turning a sprawling product suite into one confident, segment-by-segment story.
How this page sells
For businesses at every stage: prove scale with live numbers, then give enterprises, startups and platforms each their own path to Stripe.
Primary navigation
- Products
- Solutions
- Developers
- Resources
- Pricing
- Sign in
- Contact sales
ClickTap a section to see it on the page
'Financial infrastructure to grow your revenue' in dark type, the rest of the sentence fading to violet over Stripe's gradient ribbon, a live 'Global GDP running on Stripe: 1.72380110%' ticker, and logos from OpenAI to Shopify.
Why it converts: A ticking share of global GDP makes Stripe's scale feel live rather than claimed, and the logo row tells any buyer the largest AI and commerce companies already trust it.
Six cards drawn as working UI: a reader charging $5.46, a usage meter billing 2,010,569,010 tokens, an AI chat checkout, a Visa card for issuing, a stablecoin globe and a Connect dashboard.
Why it converts: Showing each product as a screen the buyer would actually use makes a huge suite feel concrete, and 'designed to work individually or together' invites them to start with one.
A full-width keynote banner, 'Building the economic infrastructure for AI', with a speaker on the Stripe Sessions stage and a Watch now button.
Why it converts: Placing Stripe at the center of the AI economy speaks to the fastest-growing buyers on the page and signals the company is moving with the market, not behind it.
Four big numbers on a quiet band: 135+ currencies and payment methods, $1.9T processed in 2025, 99.999% historical uptime and 200M+ active subscriptions, above a burst of blue light lines.
Why it converts: Uptime and volume at this scale answer the reliability question before a finance or engineering lead asks it, which matters when payments are the revenue itself.
'50% of Fortune 100 companies have used Stripe', then an aerial photo for 'Hertz unifies commerce with Stripe' (160 countries, 11K+ locations) and expandable stories from URBN, Instacart and Le Monde.
Why it converts: Opening the enterprise track with a household-name migration and the exact products it uses gives a large company a precedent to point to internally.
'From stablecoin pioneers to 88% of the Forbes AI 50', with story cards for Lovable, Gamma ('$100M ARR and 70 million users'), Runway and Supabase, then the Stripe Startups program and Atlas.
Why it converts: Founders see the companies they admire growing on Stripe, and Atlas and the startups program give them a concrete first step before they have revenue.
'Make your SaaS platform a complete financial operating system' with a Zenflow dashboard of embedded components and a Mindbody quote on growing 'from Canadian yoga studios to British boxing classes'.
Why it converts: SaaS platforms want to see finance inside their own product, and a vertical SaaS peer describing that partnership shows it working at their level.
The page turns dark for developers: 'View developer docs' and 'View Stripe's GitHub', a diagram wiring ERP, CRM and legacy billing into Stripe, and three integration paths from no-code to full API.
Why it converts: Engineers are often the final approvers, and putting docs, GitHub and a clear integration path on the homepage shortens their technical review.
'Handle thousands of transactions per second' with three counters: 500M+ API requests per day, 10K+ API requests per second and 150K+ transactions per minute.
Why it converts: Throughput numbers speak to the peak-traffic fear (Black Friday, launches) that makes payments teams cautious about switching providers.
A news carousel led by the annual letter ('Businesses on Stripe generated $1.9T in 2025') and a 'Book of the week' from Stripe Press, Polio: An American Story.
Why it converts: An annual letter and a publishing imprint present Stripe as an institution that studies the economy, which reassures buyers making a long-term bet.
'Ready to get started?' with Start now and Contact sales buttons beside 'See what you'll pay' and 'Start building' links promising setup in as little as 10 minutes.
Why it converts: Pairing self-serve and sales with pricing and setup-time answers lets both a founder and an enterprise buyer take the next step without hunting for information.
