Ouster
Industrial Design
← Websites
Proto Rig
Modular infrastructure for industrial bitcoin mining
Visit site ↗
2.0MB · 17,993px tall · uses Inter, Roboto Mono, Inter Tight
Industry
Web3 Crypto, Industrial Design, Consumer Hardware
Style
Dark Mode, 3D, Typographic, Scroll Animation
Stage
Public
Built with
Unknown
About the site
Proto Rig is a modular bitcoin-mining system designed for fast repair, easy upgrades, and high-density deployment. Its product page treats mining hardware like a premium industrial launch, with dramatic renders, large technical type, and animated component views. A strong reference for B2B hardware brands selling reliability and total cost of ownership.
How this page sells
For bitcoin-mining operators: premium-hardware launch styling, then the three numbers miners buy on and a full spec table.
Primary navigation
- Rig
- Fleet
- Blog
- Company
- Contact Sales
A giant chrome 'rig' wordmark rising over a dark mining building at dusk, flanked by 'Durable. Modular. Efficient.' and 'The future of bitcoin mining.', under an orange bar linking to the Rig and Fleet reveal replay.
Why it converts: Launch-style art direction lifts mining hardware from commodity boxes to a premium product, and the reveal replay gives interested buyers a deeper look.
'Upgrade, repair, and replace Rig's core components. On the rack.' above three specs: 9.4 kW per foot, as low as 14.1 J/TH air-cooled, and under 90 seconds for on-rack repairs.
Why it converts: Density, efficiency and repair time are the exact metrics a mining operator's margin depends on, so leading with them speaks their language.
A numbered carousel of close-up renders: 01 tool-free, on-the-rack servicing, 02 pull-and-replace fan modules, with more modular parts after.
Why it converts: Hot-swapping parts without pulling a machine off the rack cuts downtime, the hidden cost that decides whether a miner is profitable.
Cards for upgradeable hashboards and dynamic LED and software alerts, then 'Save 15-20% with every upgrade' over an upgrade-cycle chart.
Why it converts: Upgrading boards instead of replacing whole units answers the fear that hardware will be obsolete next halving, with a savings number attached.
'POWER DENSITY' spelled out in dotted LED-style type, 'Get up to 9.4 kW/ft with 3 PSUs and 9 hashboards', then a wall of fans and 'More power in the same footprint compared…'
Why it converts: Facility space is expensive, so more hash per square foot directly improves return on the operator's existing building.
An exploded diagram (A fan modules, B hashboards, C control board, D power supply unit, E chassis) above a full table: up to 819 TH/s with nine boards, 12,000 W, operating altitude, and a 12-month warranty.
Why it converts: Mining buyers compare spec sheets line by line. A complete, honest table, warranty included, is what gets the Rig onto a procurement shortlist.
A photo of racks in a real facility, then cards for Contact sales and open-source mining management software: 'No fees. No training. Just full control of your fleet.'
Why it converts: Free, open-source fleet software removes a recurring cost and lock-in, making the hardware purchase more attractive to large operators.
A note that Proto products are sold exclusively through Proto, a newsletter field, and a sticky bar (Overview, Design, Performance, Specs, Resources) with Contact Sales throughout.
Why it converts: Selling direct keeps pricing and support consistent for large buyers, and the sticky bar keeps the only ask one click away at every point.
