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Framer

An AI design agent and website builder that takes a site from idea to launch on one canvas

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9.0MB · 10,741px tall · uses Times, Inter Variable, GT Walsheim Medium

Industry

Devtools, AI Agents, Productivity

Style

Dark Mode, Bento, Minimal

Stage

Series C+

Built with

Framer

Framer Open Graph preview

About the site

Framer is a website builder that now leads with AI agents that design, run the CMS, and write code directly on its canvas. The dark homepage opens on a product video of an agent building an effect, then shows each agent at work in the real editor, a bento grid of platform features (Core Web Vitals, 99.99% uptime, SEO, localization, A/B testing), a wall of sites shipped with Framer, and a prompt box that starts a new site. A strong reference for AI products that need to prove they are more than a demo.

How this page sells

For designers and startups wary of AI builders: show agents working inside the real editor, then prove the platform with speed, uptime and shipped sites.

Primary navigation

  • Platform
  • Solutions
  • Resources
  • Enterprise
  • Pricing
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Click a section to see it on the page

  1. 'Framer is the design agent for every step from idea to launch' on black, with Get started for free, Download app, a 'New: Skills' link, a video of an agent building an image effect, and logos from Dribbble to DoorDash.

    Why it converts: Calling Framer an agent rather than a site builder repositions it for the AI moment, and the video shows the agent working on a real canvas instead of in a chat window.

  2. Three large panels in the real editor: 'Design with an agent' generating HAUS layout variations, 'Run your CMS with an agent' filling a blog collection, and 'Code with an agent' building an ImageWheel effect.

    Why it converts: 'Alongside you, not instead of you' answers the designer's fear of losing control, and each panel shows editable output rather than a black-box result.

  3. 'Update copy from Slack. Trigger CMS changes from the terminal. Ship from a GitHub PR.' beside a framer-agent window with Claude, Cursor and Codex tabs and a Copy install prompt button.

    Why it converts: Letting teams drive their site from tools they already use makes adoption feel like an add-on rather than a migration, and it appeals to the developers on the buying team.

  4. A bento grid of real settings: Core Web Vitals (LCP 1.1s, INP 95ms, CLS 0.01), CMS, collaboration branches, 99.99% uptime hosting, SEO, localization, security, analytics and A/B testing.

    Why it converts: 'Not just vibes' names the objection that AI builders make pretty toys, and a grid of measurable features shows the production basics a marketing team needs.

  5. A wall of real sites: a studio hero with a tablet mockup, an ELLE OH ELLE fashion page, Tripadvisor's 'Chase the Match', Legora's 'Law just got more attractive.' and Rogo for finance.

    Why it converts: High-craft sites from recognizable brands set the quality ceiling, which is what a designer checks before trusting a tool with client work.

  6. A row of large story cards for Miro, Perplexity, Legora and Mixpanel, each with bold art and a Read story link.

    Why it converts: Well-known product companies running their marketing sites on Framer tell a buyer it scales beyond portfolios and landing pages.

  7. A community feed with posts, trending templates and suggested creators, next to '22,282 Resources' and a Browse the community button.

    Why it converts: 'Isn't going anywhere' reassures teams wary of betting on a platform, and a busy feed of templates shows they won't have to start from scratch.

  8. A prompt box prefilled with 'Make a refined personal portfolio for a senior web engineer…', starter chips (Create personal portfolio, Build startup site, Launch landing page) and 'Start without AI'.

    Why it converts: Ending on a working prompt turns the pitch into a first project, and the 'Start without AI' link keeps designers who prefer the canvas from bouncing.

Framer full landing page

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