Outseta
Productivity
← Websites
Buffer
Social media management for creators, small businesses, and agencies
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1.3MB · 7,936px tall · uses Figtree, Stolzl, Inter
Industry
Sales Marketing, Productivity
Style
Minimal, Typographic
Stage
Private
Built with
Next.js
About the site
Buffer helps creators, small businesses, and agencies plan, publish, and analyse social content across every major network. The homepage is bright and simple: an off-white canvas with a faint square grid holds a large, rounded headline, 'Your social media workspace', ringed by floating network icons, while a pill-shaped email field and mint green button keep the action obvious. A good reference for prosumer SaaS that wants an approachable, uncluttered first impression.
How this page sells
For creators and small teams: friendly and product-led, with a real screen for each job and Buffer's own public metrics as the closer.
Primary navigation
- Features
- Integrations
- Made for
- Resources
- Pricing
- Log in
- Get started for free
ClickTap a section to see it on the page
'Your social media workspace' ringed by floating network icons (X, Bluesky, YouTube, LinkedIn, TikTok, Threads), with the email field and mint Get started for free button fused into one pill.
Why it converts: The icons answer 'does it support my channels?' at a glance, and starting sign-up with nothing but an email is the lowest-effort first step a page can ask for.
'272,398 creators, brands, and agencies using Buffer', an exact unrounded number, over logos for Wired, Semrush, Crocs, ElevenLabs and Vice.
Why it converts: An exact count reads as live data rather than marketing, and the mix of media, SaaS and consumer brands lets any reader find someone like them.
Four large pastel cards, each a real product screen with an outcome headline: Publish, Create ('Turn any idea into the perfect post'), Community ('Reply to comments in a flash'), Insights ('Answers, not just analytics').
Why it converts: Naming each card after the result instead of the feature, on calm colour-coded screens, makes the tool look easy, which is what an overstretched social manager wants.
'…and so much more!' as four small cards (Collaborate, Mobile app, Start page, AI assistant), then a 'Connect your favorite accounts' row of 12 network icons.
Why it converts: Extras stay small so they add value without adding complexity, and the icon row repeats channel coverage for anyone who skimmed past the hero.
A dark panel tagged 'MCP · API · Agents': 'Plan, post, and learn, right from your AI assistant', with a chat box and three example prompts (Ask, Plan, Post).
Why it converts: It shows a 2013 product keeping pace with how people work now, and concrete prompts make the integration easy to picture using this week.
'Human support, worldwide' beside a group photo of the team, promising 'no bots, just real people who care', with Help Center and Discord buttons.
Why it converts: Small businesses fear being left alone with a tool. A real team photo and a no-bots promise answer that fear directly.
Five colourful cards (Free Marketing Tools, Social Media Glossary, Best Time to Post, Social Media Resources, Social Media Marketing 101), each previewing the resource itself.
Why it converts: Free teaching material draws in people who aren't ready to buy and makes Buffer the teacher they already trust when they are.
Four metric tiles (272,398 MAU, 81,912 customers, 73 teammates across 15 countries and $26.8M ARR) with an Open dashboard button.
Why it converts: Publishing revenue and headcount is a trust move few competitors will copy. It proves the company is stable and has nothing to hide.
A mint band, 'Grow your social presence with confidence', one dark Get started for free button and 'No credit card needed. Free forever.'
Why it converts: 'Free forever' removes trial-countdown anxiety entirely, so the only decision left is whether to try it now.
